Magnetic Strip Card

Magnetic stripes can be added to any plastic card order where the upper 1/3 of one side of the card is blank to accommodate the stripe. Magnetic Stripes are a very useful feature to add to your card order so that the new cards work with existing card readers and software programs.

Magnetic stripes store a small amount of information such as customer info, account numbers, member numbers, user id or also key access codes for locks and other mechanisms, such as ATMs. Most stripes can be encoded once or several times and they can be utilized in sophisticated software programs such as those used in Loyalty Card programs or Gift Card programs. The magnetic striped card works in conjunction with the promoter's software in order to provide the holder with special offers, credit towards purchases, marketing incentives and is also used in building databases that help discern buying habits of customers. This info is usefully because retailers can better serve their customer base by stocking the products they are most interested in buying. It also has many more uses that offer a wealth of valuable marketing applications.

Why not contact us today about adding this valuable feature to your plastic card order. We have successfully implemented all types of magnetic stripes for various customers in several different industries. Onlinecardprint.com is your expert in the manufacture of magnetic striped plastic cards used in business marketing, hotel key card manufacturing and custom special orders that utilize magnetic stripe technology.

Encoding

Recording information on to a magnetic stripe. Encoding is the process of programming the magnetic stripe to go with your machine so that when you receive your cards it will work and the cards will function the way you would like them to function. On a magnetic stripe there are four tracks that you can encode on, track 1, 2, 3 and 4 with tracks 1 and 2 being the most common. In order to encode your cards correctly we will need to know what track to encode on and what numbering sequence to start and end the encoding at. If you require random data to be encoded, then we will need an excel or text file with the data to be encoded.

Hico and Loco

There are two common types of magnetic stripes, Hi Coercivityor Lo-co Coercivity mag stripes, these are commonly referred to as HiCo or LoCo mag stripes. The hi and lo determines the measure of strength of a magnetic field. With magnetic stripes you are able to swipe the card with your point of sales machine and are able to keep track of information on the card.